Marketing Coordinator

Marketing Coordinator Job Description

The Marketing Coordinator for Swamp Head Brewery will lead the Marketing and Communications efforts for the brewery, ensuring the brand is presented and represented properly throughout the state of Florida.

This position will report work directly with the Swamp Head managers and Owner/Operator and will be required to develop a marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs in the craft brewing industry.  As the coordinator, they will be responsible for directing all aspects of the marketing department, and ensuring that all efforts are carried out efficiently and professionally.

This is a part-time position that will include occasional work on nights and weekends for special events.

The Marketing Coordinator will also be required and expected to manage and perform the following tasks, or possess the following skills:

General Marketing Related Requirements

  • Must be familiar with all major social media platforms including, but not limited to: Facebook, Instagram, Twitter, Snapchat, etc.

  • Provide analysis of social media posts using analytics, and provide content direction on which posts are working

  • Must have proficiency in Adobe products such as Photoshop, Illustrator, InDesign, Lightroom and Premiere

Marketing and Communications Planning and Strategy

  • Serve as chief planner and strategist for external public relations, marketing and branding initiatives

  • Develop plans to promote events, seeking to maximize event attendance

  • Develop marketing plans surrounding the launch and sales of new beer brands at the tasting room and throughout the Florida market

Implementation of Marketing and Communications Plan

  • Develop concepts, vision, parameters and message for the Swamp Head brand

  • Analyze the market, competition, pricing and product to decide how to approach marketing efforts

  • Determines the most effective methods to market beer brands and events

  • Direct the design of all marketing materials, including but not limited to beer labels, marketing posters, and event marketing materials

Media Relations and Promotion

  • Serve as liaison for vendor requests for press interviews, promotional works and on-site event interactions

  • Direct website and electronic communications initiatives

  • Direct and develop content for the web, social media, print, and internal communication

  • Plan and manage workflow and implement updates as needed

Departmental Collaboration

  • Plan meetings, communications, and activities for departmental collaboration and communication

  • Plan and execute marketing meetings with the marketing staff, reporting topics and outcome to owner/operator

Additional Aspects of the Position:

    • Must have an excitement for beer and the culture of beer

 

  • Must have strong communication and organizational skills with management and other teams at Swamp Head Brewery

  • Must always search for ways to improve the Swamp Head culture and brand

  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data

  • Obtains market share by developing marketing plans and programs for each product; directing promotional support

  • Aid in promoting and executing unique and entertaining events both at the Swamp Head tasting room and around North-Central Florida

  • Aid in promoting and executing unique and entertaining events in the surrounding community that promote Swamp Head’s values and mission

  • Support production, operations, and sales teams with coordination for industry events such as beer festivals, competitions, and conferences, tasting room events, etc.

  • Act as the point of contact for our design team in creating and directing all marketing materials

  • Print and disseminate all marketing materials necessary for brands and events. Have a critical eye for small details in artwork and print material

 

Sales Responsibilities

  • Help facilitate sales programming and product launches with the sales team

  • Create new beer style ideas and brand designs that will help further the Swamp Head brand and culture

  • Support sales team as needed with coordination, advertising, and collateral needed for wholesale and retail accounts

Education and Experience

  • Bachelor’s degree or working towards a degree in appropriate area of specialization desired.

Swamp Head Brewery is committed to designing and creating world-class beers while practicing both social and economical responsibility.  The beers need not always conform to traditional styles or procedures so long as they help raise the benchmark for craft beer and SHB.