What’s in a Swamp Head SignDecember 21, 2016
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“It’s not about what it is, it’s about what it can become.” ― Dr. Seuss,
Thanks to a few local Florida businesses, we were recently able to tell a story about who we are as a company through a bright and blinking piece of handmade art.
You may have seen the new Swamp Head LED signs popping up all over Gainesville, pulsing, blinking or glowing a gorgeous hue of green. As with any beer sign, they are an interesting add on to any bar’s wall, and a fun way for us to thank the businesses that have supported us through the years.
To truly tell the story of who we are, we decided we would not call up the out of state (or out of country) sign shop. We would create something with a local business that was near and dear to our heart as a company; something that would live around Gainesville and the rest of Florida for decades, reminding us that old Florida flows through our veins and that we’re here to stay.
What does this all mean?
Repurposed tidbits of some of the most unique wood in the world. The good folks at Goodwin Lumber travel all over the world creating hand-made, one of a kind home flooring that only they know how to create. Their flooring can be found in homes like Bob Vila’s residence in Naples, FL and Paul McCartney’s home in Long Island, NY. When Goodwin creates a floor, they are left with little pieces here and there that can not be used for any of their other projects.
For our sign, we were lucky enough to get our hands on a pile of these pieces and bring them back to life. When coming up with the concept, river recovered wood that has been a part of Florida for hundreds of years was the most obvious choice for us to tell the Swamp Head story. We were able to source more of the same wood that you see towering above the taps in our tasting room to do just that. Using pieces that we could save from being scrap, and turning them into a piece of Swamp Head art was dream come true.
A touch of local has always been something that we’ve spent the extra time to obtain, whenever feasible. Has this resulted in some delays on a few things? Absolutely. Has it meant an increase in cost over something that shows up in a box with a “Made in Wherever” sticker on it? Yep. It has also meant that we get to have a beer in our tasting room with the people who have made Swamp Head what it is by using their hands to construct some of the most iconic pieces of our brand. For this project, we worked with a number of local businesses that made it all come together, including the stellar guys at ApexTek Labs, who handled the bulk of the project from concept to completion.
By using repurposed wood, energy efficient lighting and zero carbon footprint from shipping (since they were built just a few miles from the brewery), these signs were a huge win for us from a sustainability standpoint. Most signs like this are shipped either (at best) across the country or (at worst) across the world to get to a brewery, at which time they have to ship them back out to get where they need to go. That’s always a bummer, and something we don’t have to do whenever we can work locally.
So, as you belly up to the bar, sit down at the restaurant or pop in for a six pack at your favorite places around Florida, you may see our newest creations glowing at you from the afar. Now you know that they’re also telling you a little story about Florida, and our brewery.
As always, thank you all for joining us on our journey. Cheers!
Check out a few photos of the project, here: